Privacy Policy
Effective date: June 25, 2026
FocusPoint Digital Studios (“we,” “us,” or “our”) operates the TheWhy iOS application and the focuspointdigitalstudios.com website (collectively, the “Service”). This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.
By using our Service, you agree to the practices described in this policy. If you do not agree, please discontinue use of the Service.
Information We Collect
TheWhy App
TheWhy is designed with privacy in mind. All data you enter in the app — including your goals, motivations, and notification schedules — is stored exclusively on your device using Apple’s on-device storage framework. We do not transmit, collect, or have access to any of this data.
- We do not collect personal information through the app.
- We do not use third-party analytics, advertising SDKs, or tracking tools.
- We do not share any app data with third parties.
This Website
Our website does not use cookies, tracking pixels, or analytics services. If you contact us via email, we will receive the information you choose to send us (such as your name and email address) solely for the purpose of responding to your inquiry.
Local Notifications
TheWhy uses Apple’s local notification system to deliver reminders to your device. These notifications are scheduled and triggered entirely on your device. No notification content is sent to or processed by our servers. You can manage or disable notifications at any time in your device’s Settings.
Children’s Privacy
Our Service is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
Third-Party Services
TheWhy app is distributed through the Apple App Store. Apple’s own privacy practices govern how they handle data related to your App Store account and device. We encourage you to review Apple’s Privacy Policy for more information.
Data Security
Because all app data resides on your device, the security of your data is tied to your device’s own security features (passcode, Face ID, Touch ID). We recommend keeping your device software up to date. In the event we ever collect data in future versions of our Service, we will update this policy and implement appropriate safeguards.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” at the top of this page. We encourage you to review this policy periodically. Continued use of the Service after any changes constitutes your acceptance of the revised policy.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us:
FocusPoint Digital Studios
A DBA of Center Point Holdings LLC
Murfreesboro, Tennessee
hello@focuspointdigitalstudios.com
This policy covers the TheWhy iOS app and the focuspointdigitalstudios.com website. It does not apply to any third-party websites or services linked from our Service.